When your college-age son reminds you that your supermarket foods are “dead” and that you’re simply supporting government-subsidized monoculture farming practices, what do you do? Is the answer “natural and organic food”… but what does this mean, and what would you get if you convert to it?
When does a difference matter? Who hasn’t been intrigued during a shopping visit when you read one packet where “free range chickens” have been “sustainably farmed”, while the other packet simply shows the price and pound details for what must be the “alternative chicken” produced by industrial farming and mass distribution means? How do you choose? Is one more “chicken” than the other?
Does the carton showing happy cows grazing on verdant pasture settings along with the words ” organic food” make you stop, think and buy? And what about the buyer’s dilemma when one brand of organic milk differentiates itself from competitor organic milks because the milk is ultrapasteurized… and in the same food case another organic “raw” milk claims that it’s better for you, fresher because it hasn’t undergone any pasteurization?
What’s Meant By Natural And Organic Food?
For one, natural and organic food certainly now means very big business, with producer networks extending from Argentina to Calgary to California and beyond, with tens of thousands of retail outlets, and a market value estimated at $11 billion. No other food segment grows sales as quickly as organic food.
* The Packaging Narrative.
The story-line depicted on organic food packaging conjures up childhood bed time stories, where peacefully bovine animals pass their lives away on idyllic farm pastoral settings. You think “hmmm these must be safe foods, communing with Mother Earth” and so you buy more in a mood of culture rejection of modernity and Big Agribusiness interests. But, is this view valid or simply naïve?
* The Reality.
The organic food reality? Think regular industrial business style operations. Big farms and 24/7 growing operations selling to big warehouses demanding consistent product features, reliable delivery, low prices, mechanization, just like the regular industrial food “house brands”. The pressure for “product standardization” and financial survival rapidly morphs any small scale farming ideal into a business-as-usual operation. True, the “marketing spin” and the adroit use of the organic food labeling “narratives” seems to be passing along some tidbit of information about the food’s origins to buyers. However, is this merely a distinction without a difference? russian store
Benefit Of Organic Food- There’s More Than What Meets The Eye.
If the benefit of organic food has to do somehow with how it’s raised, or produced, then what explains the organic food benefit of ultrapasteurized milk which clearly has lost nutritional value due to the high heat processing? Answer emerges from the business reality that the product is sold over long distances, therefore requires big-time shelf life and stability. Transportation logistics converts to a “buyer’s benefit” all with the stroke of a pen.
* Does The Critter’s Organic Meal Mean The Steak You Eat Is Organic?
What about “organic beef”? Turns out that beef you buy that qualifies as “organic” merely reflects that the beast was confined to a fenced dry lot and ate certified organic food grains. Where’s the grass and pasture? Apparently, the actual grass and pasture depicted on the package are not necessary to qualify as legitimately organic food, under FDA packaging regulations.